Joseph Massie: The Flower School

Joseph Massie: The Flower School

Incase you missed it – we sat down with Joseph Massie last year and talked with him about his extraordinary career and influence in the flower world.

Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie is widely regarded as one of Europe’s top botanical artists.  Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Liverpool, UK.

Since we last spoke to Joe he has been busy producing a beautiful book to help empower florists which includes step by step guides on floral creations and recipes and tips for creating with flowers.

We were delighted to have been a part of this special book by donating our roses for Joseph to use and design an incredible installation to inspire the floral industry.

Read on below about his new book and how our roses became part of this special journey.


The Flower School

The Flower School takes you by the hand and expertly guides you through the elements, principles and theory of floral design. The 25 step-by-step projects will empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.

If you’ve ever been captivated by some garden blooms or a flower stand at your local market, and wondered how to transform these raw materials into floral displays that elicit a sense of wonder, then allow award-winning floral designer Joseph Massie to show you how. In this unique book Joseph shares his knowledge, recipes and personal tips for creating with flowers, with intention, thought and skill.

Joseph Massie Book

Let me tell you this has been quite the journey, almost two years in the making, and a personal dream for considerably longer. I wanted to create something that both reflected my years of experience within the industry and provided a pathway for others to follow. This is the book that I wish I had when I began my floral design journey aged just fourteen years old and it is a book that I hope you will come to cherish as a part of your own floral journey.

Joseph Massie

A Rose Scented Staircase

Roses featured are Purity, Patience and Leonora.

David Austin Roses Staircase Floral Design
David Austin Rose Staircase Design

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