This Valentine’s Day, we are celebrating love across the world with roses at the heart – which, unsurprisingly, is where they’ve always been.
Looking back over history, people turned to the act of giving flowers during the Victorian Age. At this time, it was the choice of colour that conveyed the meaning and message – as to request a ‘date’ was unheard of! But it was St. Valentine, the luster of love, who ignited the annual celebration. He famously signed off a letter to his forbidden lover ‘from your Valentine’.
Typically, a pure red rose is said to represent romance, but this Valentine’s Day we wanted to defy these social norms and celebrate our peach-petalled Juliet (Ausjameson) rose. She follows in the footsteps of her eponymous namesake and defies all conventions with her apricot aesthetic. Nonetheless, the electric intensity embedded within these warm, gentle tones speak the language of love in appearance alone.