“If I had my choice, I’d never use a regular rose again,” said luxe wedding and event designer Holly Chapple. She relies on David Austin cut garden roses for the lush, elegant look her customers love. “A David Austin Rose is like a Gucci or Louis Vuitton — it’s a branded, labeled specialty bloom that’s worth every penny you pay for it.”
Her studio, Holly Heider Chapple Flowers, is located just outside of Leesburg, Va. From there, Chapple and her design team create floral décor for more than 150 upscale weddings and events throughout the Washington, D.C. area each year.
With so many high-end events to manage, finding enough “big impact” blooms for each season used to be an issue; but no more. David Austin Wedding Roses are available year-round. “It’s been such a blessing,” Chapple said. She began using the luxurious garden roses about six years ago and credits them with a transformational change in her approach to floral design. “We took things to a whole new level. Everything became richer, more dramatic and textural. There was more fragrance, more romance … an old world elegance.”
Chapple started pumping out social media images of gorgeous bouquets and centerpieces featuring peach Juliet and white Patience. By actively marketing David Austin Roses as a signature of elegance, her reputation for upscale design grew. “People began to notice we had something different,” she said. Today many of her clients are on a first-name basis with David Austin Varieties. “They’ll come in and ask for Juliet or Constance or Patience.”
Asked about upcoming trends in wedding florals, Chapple said garden roses continue to be the wedding “flower of choice,” and a natural complement to the casual rustic look — another trend she expects to remain popular with brides. “Everything’s very free form and airy – not structured at all. I don’t see that going away.”
But whether her brides are looking for a loose, natural style or something that’s preppy and crisp, “they always go for David Austin Roses.”
Holly Chapple’s luxurious floral designs are regularly featured in top wedding and décor publications. Martha Stewart Weddings named her to its list of Top Floral Designers in February 2015.
When she’s not creating magic for her clients she’s busy bringing professionals together to learn and grow through Chapel Designers, an international network of floral and event designers she founded in 2010.
Holly loves to teach and in August she and her husband/business partner Evan celebrated the opening of Hope Flower Farm, a new floral décor training and event facility in Waterford, VA. We chatted with her there during two fabulous events — an inaugural program for new Chapel Designers, and an intimate master class led by legendary floral artist and educator Gregor Lersch. To learn more, visit her website: hollychappleflowers.com