Introducing…Capability

Introducing…Capability

FOR IMMEDIATE RELEASE   |  Contact: Eleanor Clevenger

David Austin Roses Introduces An Exceptional New Variety — CAPABILITY (Ausapply)

Luxury cut-garden rose is perfect choice for weddings, events and home decor.

ALBRIGHTON, UK — Oct. 12, 2016 — David Austin Roses is pleased to announce the addition of a new cut rose variety: CAPABILITY (Ausapply), to its collection of luxury wedding roses.

CAPABILITY is a strong, deeply coloured rose in tones of rich raspberry. It has large blossoms which open fully to a particularly impressive, deep cup shape. Blooms have approximately 115 petals.

CAPABILITY has a medium rose fragrance with intriguing spicy overtones.  With bold bright blooms and a vase life of 7-9 days this luxury cut rose is perfect for weddings, event decor, special celebrations and everyday floral arrangements.

The rose is named after the great 18th century English landscape architect,  Lancelot “Capability” Brown. He designed more than 170 parks, many of which endure today. His unusual nickname was derived from the way he often described a client’s property – as having “capability” for improvement.

See more photos of Capability.

[EDITORS: Additional images and information are available upon request. Email: cutroses@davidaustinroses.com.]

Capability arrangement 2

David Austin Roses is Great Britain’s internationally-acclaimed breeder of English garden roses. David Austin Wedding Roses is a luxury line of cut garden roses bred exclusively for floral decor. They are prized by top floral designers worldwide for their unique beauty, fragrance and romantic appeal.

Trend-setting Edith Wedding Rose Introduction

Trend-setting Edith Wedding Rose Introduction

David Austin Roses, a renowned English breeder of premium garden roses, today announced the Edith luxury cut garden rose as a popular floral trend for fall and early winter weddings. Edith has been trending during recent weeks, as evidenced by floral designers and wedding event planners nationwide specifying the rose for autumn- and holiday-inspired wedding plans.

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David Austin Roses Partners with Your Event Solution to Create Fairytale Wedding

David Austin Roses Partners with Your Event Solution to Create Fairytale Wedding

David Austin Roses, a renowned English breeder of premium garden roses, today announced a strategic alliance with Your Event Solution (YES!), an Atlanta-based, award-winning event décor company. David Austin Roses provided more than 1,100 roses for the wedding, while Andy Hopper, AIFD, CFD, director of social events and head designer for YES!, coordinated the floral design and décor layout for the couple’s traditional-style wedding at the Birmingham Botanical Gardens, located in Birmingham, Ala.

The wedding’s design scheme incorporated a color palette of Tiffany blue and white, evoking a stunning, classic atmosphere. With the bride’s desire to make the color palette and large floral blossoms the wedding’s mainstay, David Austin Roses’ Patience garden rose was used throughout the ceremony and reception’s décor.

Andy Hopper

Andy Hopper

“The bride trusted me with the entire scope of her wedding design,” says Hopper. “She wanted the wedding to be an elegant party with ‘wow’ factors at every turn for her guests.”

With the help of David Austin Roses’ Patience rose, Hopper achieved the bride’s desired look with his artistic floral design creations. The roses were the focal point in several arrangements, including the bride’s and bridesmaids’ bouquets, an entryway wreath, table centerpieces, alter décor, and floral bouquets atop tall silver stands that lined the wedding aisle.

Hopper complemented Patience with other flowers such as white peony, white hydrangea, Queen Anne’s Lace, scabiosa pod, lily grass, and elaeagnus. The combination of the florals resulted in an exuberant design, which is a signature trait of Hopper’s.

“Andy Hopper knows and works with David Austin Roses on a consistent basis; his designs are brilliant, and we are happy to have him as an advocate and designer for our roses,” says David Austin, managing director at David Austin Roses.

Blog_AmongRoses_tableSettingsThe alliance partners will now co-promote each other’s businesses for public relations and relationship-building purposes. This includes post-wedding marketing campaigns, wherein each alliance partner will share details about the event and contributors by way of social media platforms and traditional editorial and magazine campaigns. Photos of the wedding will be posted during June on each company’s website and social networking channels.

For more information about David Austin Roses and Your Event Solution, visit www.davidaustinrosesusa.com and www.youreventsolution.com, respectively.
Hothouse Design Studio’s Majerik is known for bringing creativity to every wedding design, capturing the moment through setting the scene and making a wedding truly a reflection of the bride and groom, and her floral designs for this wedding were no exception.

J&D Farms’ wedding venue features an array of ideal countryside ceremony options for brides looking for indoor or outdoor weddings. For this particular wedding, the bride and groom chose a beautiful apple orchard for the wedding ceremony. In addition, the property’s barn, adorned with roses, hosted portions of the reception. The setting was planned to evoke memories of a bygone era. Weathered floors, rough sawn pine, primitive farm décor, and soft dramatic lighting created an atmosphere layered in rustic elegance and charm.

David Austin Roses, J&D Farms and Hothouse Design Studios collaborated on the wedding to ensure the bride and groom’s day held special meaning. The alliance partners will now co-promote each other for public relations and relationship-building purposes. This includes post-wedding marketing campaigns wherein each alliance partner will share details about the event and contributors by way of social media platforms and traditional editorial and magazine campaigns. Photos of the wedding will be posted during May on each company’s websites and social networking channels.

For more information about David Austin Roses, J&D Farms and Hothouse Design Studio, visit www.davidaustinrosesusa.com, www.janddfarms.com and www.hothousedesignstudio.com, respectively.

David Austin Roses Announces New Beatrice Wedding Rose Introduction

David Austin Roses Announces New Beatrice Wedding Rose Introduction

David Austin Roses, a renowned English breeder of premium garden roses, today announced the introduction of a new wedding rose variety named Beatrice. This new variety joins the company’s collection of luxury garden roses that are now available to the United States wedding market.

Beatrice features large, full-petaled blooms of rich buttery-yellow paling to cream on the outside layers, carried on a strong, upright stem. The ruffled cup opens fully to a classic rosette. Its 83 petals radiate from the center in a loose swirl, giving it a natural garden rose appearance. Beatrice has a strong delicious fragrance with hints of honey, lilac and almond.

This new rose variety will be available in limited quantities beginning spring 2014, increasing to full accessibility towards the end of the year.

For more information about David Austin Roses’ Beatrice wedding rose, visit the company’s website at www.davidaustinrosesusa.com.

David Austin Roses Helps Create Dream Wedding, Forms Alliance with J&D Farms and Hothouse Design Studio

David Austin Roses Helps Create Dream Wedding, Forms Alliance with J&D Farms and Hothouse Design Studio

David Austin Roses, a renowned English breeder of premium garden roses, today announced a strategic alliance with two distinguished wedding service-providers located in Alabama, including J&D Farms, a high-end end wedding venue whose owner is also a wedding photographer, and Hothouse Design Studio, a well-known floral design company. Joining forces, each company contributed professional wedding products and services to create a dream wedding for an Alabama couple.

Blog_CountrySide_2The wedding took place on May 10, 2014, at J&D Farms. The venue’s owner, Danny McEachern, not only coordinated a beautiful setting for the event, but he also served as the wedding photographer.

David Austin Roses donated over 1,200 luxury roses for the wedding, while Mandy Majerik, owner of Hothouse Design Studio, and her team of experts planned the wedding’s floral décor.

“We are happy to have partnered with J&D Farms and Hothouse Design Studio to help make the Honeycutt-Elmore wedding a beautiful affair,” says David Austin, managing director of David Austin Roses.

The floral designs highlighted four David Austin Roses varieties, including Juliet, Patience, Charity, and Edith. The roses were featured as the predominant floral selections throughout the wedding’s rural, natural and slightly bohemian theme. Taking center stage in the bridal bouquet, boutonnières, hanging tree accents, pew décor, and table centerpieces, David Austin Roses’ garden roses created a breath-taking ambience in keeping with the couple’s desired wedding concept.

Blog_CountrySide_4Other floral arrangements with the roses included the bridesmaid bouquets, roses used as cake décor, altar ornamentation, and food table accent roses.

Hothouse Design Studio’s Majerik is known for bringing creativity to every wedding design, capturing the moment through setting the scene and making a wedding truly a reflection of the bride and groom, and her floral designs for this wedding were no exception.

J&D Farms’ wedding venue features an array of ideal countryside ceremony options for brides looking for indoor or outdoor weddings. For this particular wedding, the bride and groom chose a beautiful apple orchard for the wedding ceremony. In addition, the property’s barn, adorned with roses, hosted portions of the reception. The setting was planned to evoke memories of a bygone era. Weathered floors, rough sawn pine, primitive farm décor, and soft dramatic lighting created an atmosphere layered in rustic elegance and charm.

David Austin Roses, J&D Farms and Hothouse Design Studios collaborated on the wedding to ensure the bride and groom’s day held special meaning. The alliance partners will now co-promote each other for public relations and relationship-building purposes. This includes post-wedding marketing campaigns wherein each alliance partner will share details about the event and contributors by way of social media platforms and traditional editorial and magazine campaigns. Photos of the wedding will be posted during May on each company’s websites and social networking channels.

For more information about David Austin Roses, J&D Farms and Hothouse Design Studio, visit www.davidaustinrosesusa.com, www.janddfarms.com and www.hothousedesignstudio.com, respectively.

David Austin Roses’ Garden Rose Varieties Featured In The Knot’s 2014 Dream Wedding

David Austin Roses’ Garden Rose Varieties Featured In The Knot’s 2014 Dream Wedding

David Austin Roses, a renowned English breeder of premium garden roses, today announced the company’s luxury wedding roses were featured in The Knot’s 2014 Dream Wedding. The roses were donated by Green Valley Floral, a premiere grower and distributer of David Austin Roses, in partnership with the California Cut Flower Commission, an organization dedicated to helping cut flower and greens farms thrive. Several of the David Austin Rose varieties were incorporated in the wedding’s floral design plan.

The Knot, a popular wedding magazine with trending ideas and planning content for brides, previously featured four proposed floral themes designed by Holly Chapple, owner of Holly Heider Chapple Flowers, and her team of expert stylists. The readers were invited to vote for their favorite floral design. The winning floral theme, ‘Whimsical Woodland,” highlighted David Austin Roses.

Green Valley Floral provided more than 1,000 David Austin Roses garden roses for the wedding’s floral décor, from table centerpieces to the bride’s bouquet. The floral arrangements featured Juliet, Keira, Miranda, Cymbeline, Phoebe, and Rosalind garden roses in a romantic, playful tone with shades of pink as well as peach and lavender.

Blog_dreamsaComeTrue_2AAn annual event, this year’s dream wedding was awarded to Rebekah Gregory and Pete DiMartino. As survivors of the Boston Marathon bombing, this extraordinary couple wed on April 4, 2014, at the Biltmore Estate, Asheville, N.C.

“This was a wonderful opportunity for our company to be part of such a well-deserving couple’s special day,” says David Austin, managing director of David Austin Roses. “We are thrilled our roses were part of making The Knot’s 2014 Dream Wedding possible.”

For more information about the 2014 The Knot Dream Wedding, visit www.theknot.com. To learn about David Austin Roses’ luxury wedding roses, visit www.davidaustinrosesusa.com.

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