Introducing…Capability

Introducing…Capability

FOR IMMEDIATE RELEASE   |  Contact: Eleanor Clevenger

David Austin Roses Introduces An Exceptional New Variety — CAPABILITY (Ausapply)

Luxury cut-garden rose is perfect choice for weddings, events and home decor.

ALBRIGHTON, UK — Oct. 12, 2016 — David Austin Roses is pleased to announce the addition of a new cut rose variety: CAPABILITY (Ausapply), to its collection of luxury wedding roses.

CAPABILITY is a strong, deeply coloured rose in tones of rich raspberry. It has large blossoms which open fully to a particularly impressive, deep cup shape. Blooms have approximately 115 petals.

CAPABILITY has a medium rose fragrance with intriguing spicy overtones.  With bold bright blooms and a vase life of 7-9 days this luxury cut rose is perfect for weddings, event decor, special celebrations and everyday floral arrangements.

The rose is named after the great 18th century English landscape architect,  Lancelot “Capability” Brown. He designed more than 170 parks, many of which endure today. His unusual nickname was derived from the way he often described a client’s property – as having “capability” for improvement.

See more photos of Capability.

[EDITORS: Additional images and information are available upon request. Email: cutroses@davidaustinroses.com.]

Capability arrangement 2

David Austin Roses is Great Britain’s internationally-acclaimed breeder of English garden roses. David Austin Wedding Roses is a luxury line of cut garden roses bred exclusively for floral decor. They are prized by top floral designers worldwide for their unique beauty, fragrance and romantic appeal.

Experience David Austin Roses With All Your Senses, at Fleuramour

Experience David Austin Roses With All Your Senses, at Fleuramour

DavidAustinRosesAtFleruamour_Purity_closeupClose your eyes and imagine…

You walk inside a castle and are drawn to a doorway by a lovely scent that gets stronger with each step. You enter the room.

Fragrance envelops you — a complex, rose scent with hints of citrus and spice, raspberry and vanilla. A field of David Austin Wedding Roses — thousands of them — hovers in the air before you.

Colour is all you see — roses in every shade of pink, peach, blush, magenta, raspberry. There are two-toned yellow roses, white roses with a tiny touch of blush at the centre, blooms with petals that change from deep pink to light, from coral to gold.

You begin to notice their shape and texture. Some flowers are deeply cupped; others are broad and flat. One large beauty is so densely petaled it looks like white lace. The cut out edges of another suggest a charming pink ruffle.

Rising above it all are enigmatic floral creations — compelling, innovative designs that speak to you of fire and water, air and earth. You move forward to learn more…

It’s not a vision. It’s a description of the “David Austin Roses Experience” awaiting visitors at Fleuramour, one of the largest and most prestigious floral design events in Europe. On Sept. 23-26, Alden Biesen, a 16th Century castle in Bilzen, Belgium, will be filled with a dream-like landscape of transformative floral design.

Thousands of people — both floral professionals and everyday flower lovers — will be at Fleuramour this year. The “David Austin Roses Experience,” designed by European Master Certification (EMC) students and instructors, is expected to be one of the highlights.

“There will be more than 5000 David Austin Roses in one room, the scent will be amazing. We want people to stop, take in the fragrance, the visual impact and feel the emotions these beautiful flowers evoke,” said Tomas De Bruyne, (DeBruyne and fellow floral educator Hitomi Gilliam, AIFD, are the founders and directors of the EMC Program.)

The unusual, multi-sensory display features a full array of David Austin Wedding Roses and individual designs by eight EMC students.

EMC invited its advanced students and graduates to choose one of the four elements – Earth – Air – Fire – Water — from Fleuramour’s theme and submit ideas for designs featuring David Austin Roses.

“They had to be forward-thinking, experiential — this isn’t about just creating (the look) of a fire. It’s about giving people the experience of fire, through flowers,” said Hitomi Gilliam, AIFD.  The eight designs selected “are all very different. There’s a lot of innovation…students came up with some new techniques and even new materials,” Gilliam said.

At Fleuramour, the young designers will be on hand explaining their concepts, sharing ideas, and helping visitors appreciate the full David Austin Roses Experience. “Most of the time, floral designers come in, do an installation and leave,” said Gilliam. “At Fleuramour we get to see people react to our work, to talk to the public and to other designers about it.”

Just as David Austin is passionate about roses, said De Bruyen, “EMC is passionate about inspiring people and raising the floral industry to a higher level.”

Meet the EMC Fleuramour 8 — the student designers whose work will be featured. 

About the EMC

Partners Tomas De Bruyne and Hitomi Gilliam founded the European Master Certification Program in 2011. Students who complete the three-part program receive comprehensive training in all of the fundamental skills, techniques, theory and creative processes required to run a flower business in Europe. Now completing its third cycle, EMC has 20 graduates and more  than 50 students approaching the final steps toward certification.

Learn more about the EMC.

Hitomi Gilliam, AIFD, is an internationally sought-after floral artist who has guest-designed throughout North America, England, Japan, Mexico, Taiwan, Hong Kong, Bermuda, Singapore, Australia and Columbia. She is one of only seven recipients of AIFD’s coveted ‘Design Influence Award,’ a frequent featured designer at AIFD National Symposium, and one of the most requested lecturers for major art museums and botanical gardens across North America.

Tomas De Bruyne is an internationally renowned floral designer and educator from Belgium who has presented programs around the world. He has won many medals, including placing fifth at the 2002 World Cup. For clients, he strives to create create artistic designs within the customer’s commercial framework with a clear focus and respect for the flower’s own character and quality. He has authored 19 books on art, inspiration and floral design. In 2013, a new variety of Gloriosa Lily was officially introduced, bearing his name.

It’s All About the Dress

It’s All About the Dress

A bridal bouquet is a fashion accessory that “should accent the dress,” not obscure it,” says floral designer Lorraine Cooper, AIFD, in the September issue of Flowers& magazine. The article, aptly titled “It’s All About the Dress,” includes 12 bouquets she created to complement six popular wedding gown silhouettes — all magnificently photographed by Ron Derhacopian. Cooper goes into considerable detail about the thinking behind her beautiful designs, many of which feature David Austin Wedding Roses.

We think this informative, inspirational piece is a “must-read” for both floral designers and brides-to-be. Flowers& has graciously allowed us to share it with you.

For more information and to subscribe Flowers& visit flowersandmagazine.com.

David Austin Roses Introduces an Outstanding New Variety — PURITY (Ausoblige)

David Austin Roses Introduces an Outstanding New Variety — PURITY (Ausoblige)

FOR IMMEDIATE RELEASE   |  Contact: Eleanor Clevenger

David Austin Roses Proudly Introduces an Outstanding New Variety — PURITY (Ausoblige)

Bred for beauty and fragrance, new luxury cut garden rose is available for the Spring 2017 wedding season.


ALBRIGHTON, UK — July 5, 2016 — David Austin Roses, Great Britain’s world-renowned breeder of premium English garden roses, today announced the introduction of a new wedding rose variety named PURITY (Ausoblige). The new variety joins the company’s collection of luxury cut garden roses prized by wedding and event floral designers worldwide.

PURITY’s creamy-white exterior petals frame the delicate blush undertones of its center. The blooms open first to a cup and then to a fully opening rosette.

It has a fresh, medium-strong, pure-rose fragrance. PURITY is a medium-size rose with approximately 90 petals per bloom.

With a long, 10-day vase life, PURITY is perfect for weddings and events, special celebrations and everyday floral designs.

Available for the Spring 2017 wedding season. Brides and wedding planners can order PURITY through their local florist or floral designer.

[ EDITORS: Photos and additional information about PURITY are available upon request. Email: cutroses@davidaustinroses.com ]

The Botanical Magic of Francoise Weeks

The Botanical Magic of Francoise Weeks

Francois Weeks

Innovative brides searching for a fresh and fashionable approach to floral design are likely to fall in love with the high-style botanical couture of Francoise Weeks.

Her captivating creations —  shoes, purses, jewelry, headpieces, even parasols — would fit right in on the runways of Paris or Milan. Each stunning piece is filled with rich detail and constructed with masterful precision by the Belgian-born floral artist.

At her studio in Portland, Oregon, Weeks draws deeply on her roots for the unique wedding and event designs that are her specialty. At the same time, she eagerly looks for ways to stretch the boundaries of her art.

Fashionable, Wearable Floral Art

“Curiosity drives me. I learn a lot through experimenting,” she says. “I became interested in botanical wedding couture about seven years ago.”

Inspired by photographs — and intrigued by the idea of creating something totally new — Weeks began working on the underlying mechanics of wearable floral fashion. The look she calls  “Floral Forward” has become one of her signature styles.

ABOVE: Kate’s bright raspberry/magenta petals are offset by green hellebore and succulents in this parasol-shaped bridal bouquet. Even the bottom of this exquisite piece is covered with fine detail. | Photo: Joni Shimbakuro

ABOVE: The elegant, pale pink fluff of a single Charity wedding rose and accents of pieris, green blackberries and trillium, highlight the toe of a shoe encased in cyclamen foliage. | Photo: Joni Shimbakuro

ABOVE: Deep red blooms of David Austin’s Tess decorate a rectangular botanical purse. The shape is constructed of foliage-wrapped foam. | Photo: Joni Shimbakuro

 

Weeks creates shoes that are wearable, but many brides who don’t plan to wear them ask for the shoes as part of their decor. “One bride wanted a shoe and purse for a centerpiece. Another asked for four different shoe designs to decorate a mantelpiece,” she says.

“The purses have been very well received,” Weeks says. “We do a lot of them for flower girls and bridesmaids” and as decoration. “We did one event where we used them as centerpieces on bistro tables.”

Weeks’ floral headpieces — particularly crowns and fascinators — are also very much in vogue.

“A few years ago someone called me a trendsetter, says Weeks, admitting she thoroughly enjoys “doing things that aren’t being done by everybody else.” At the same time, she’s a popular floral educator who happily shares her techniques with fellow designers at workshops and training programs around the world.

“If somebody copies my work, I don’t mind at all,” she says. “It just pushes me to create something else that’s new.”

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